About FairByDesign
FairByDesign is a public-interest media and learning platform that turns AI governance, privacy, security, and operational readiness into practical understanding. We help people make sense of complex systems through public briefings, deeper research, books, podcast conversations, and team training.
What We Do
We translate complex frameworks, risks, and technical realities into usable public knowledge and practical operational guidance. Our work connects policy, engineering, and lived consequence so AI accountability is not locked inside specialist circles.
Who We Serve
- Leaders and teams shaping AI strategy, governance, and accountability
- Builders, engineers, and operators working with real systems and real constraints
- Educators, journalists, and citizens seeking credible public understanding
Focus Areas
AI Governance
Frameworks, controls, and accountability translated into decisions, workflows, and practical operating reality.
Privacy by Design
Data minimization, consent, oversight, and trustworthy processing built into systems from the start.
Security by Design
Security thinking integrated into architecture, deployment, and operations rather than patched in after failure.
How the Ecosystem Works
FairByDesign is built as a layered ecosystem. The Mercury Brief provides the public signal. The research subscription offers deeper analysis. Books and practical guides provide structured entry points. Training, workshops, and clinics help teams move from understanding to execution. Patrons sustain the public-interest layer.
The Core Paths
- The Mercury Brief — free public signal
- Mercury Research Subscription — deeper analysis and premium research
- Books & Practical Guides — structured field guides and playbooks
- Training, Workshops & Clinics — team capability and implementation support
- Patrons — support for the public-interest work and podcast
Cofounders
Richard Ralston
Technical Governance & Implementation
Richard focuses on the operational side of accountability: the controls, workflows, and implementation patterns that turn governance from theory into practice. His work centers on helping teams connect technical systems, risk decisions, and real-world operating constraints so accountability does not collapse the moment it meets production pressure.
Viktoria Bakos
Governance Strategy, Public Understanding & Societal Impact
Viktoria focuses on translating AI governance into public understanding and strategic action. Her work connects policy, cybersecurity, incentives, and lived impact so people can better understand the systems already shaping their lives. She leads the public-facing and structural side of the platform, making accountability more visible, practical, and socially legible.
The Ethics Engine
The Ethics Engine is the public-interest media core of FairByDesign: a connected cycle of publication, podcast conversation, and educational explanation designed to make AI accountability easier to follow and harder to ignore.
Briefings → Podcast → Public understanding → Practical action
Why This Work Exists
AI systems are already influencing rights, risk, access, and opportunity long before most people are given clear language for how those systems work. FairByDesign exists to narrow that gap between technical power and public understanding.
Press & Media
One-line: FairByDesign — The Ethics Engine for Responsible AI.
Short bio: A public-interest media and learning platform translating AI governance, privacy, security, and operational readiness into practical understanding through briefings, research, field guides, podcast conversations, and team training.